- The Fox & Crop Spring Summer ’17 collection launches on Sunday 23 April, 2017
- Latest range available from the City Fanstore and online at LCFCDirect.com
- The new Spring Summer ’17 collection includes blazers, tees, shirts and chinos
- Fox & Crop is the first fashion brand to be created by a professional football club
On Sunday 23 April, Fox & Crop will launch the new Spring Summer ’17 range – providing a fresh take on quality British style with a nod to Leicester City’s rich heritage.
Launched in 2013, Fox & Crop became the first stand-alone fashion brand to be established by a professional football club. Taking inspiration from the Club's close ties to rural Leicestershire, Fox and Crop has since created collections designed to appeal beyond the world of sport.
This latest men’s range, available in-store and online from Sunday, promises to upgrade any wardrobe with apparel which is ideal for lazy days on the beach or quaint countryside walks - including swim shorts, t-shirts and a navy beach towel emblazoned with the Fox & Crop motif.
To complete the collection, Fox & Crop also introduces a new range of accessories, featuring a leather/nylon wallet, wash bag and weekend bag. This month, the Spring Summer ’17 range was brought to life with a fashion shoot along the Great Central Railway in Leicestershire, providing a unique backdrop for the brand’s traditionally British feel.
The motif, meanwhile, is inspired by original drawings which formed the basis of Leicester City’s famous crest between 1949 and 1983. Hidden away for several decades, the sketches were rediscovered 11 years ago by the family of Sydney Needham, the Club Director who originally commissioned the crest.
Other products available:
- Chinos, in navy and beige
- Gingham shirts, in blue and grey
- Fine knit cardigans and jumpers
- Formal shirts, in black/white and blue/white
- Blazers, in blue or navy
Fox & Crop brand creator Matt Payne, said: “Over the last four years, the Fox & Crop menswear collections have proved highly popular and we’re confident the latest collection will continue this trend.
“The Spring Summer ’17 collection continues the ethos of being quintessentially British and we are really excited about launching the range. We feel it is the best collection to date.”
The new Fox & Crop products go on sale from the City Fanstore at King Power Stadium and online at LCFCDirect.com from Sunday 23 April.