Social Media Accolade For Leicester City

The Club received widespread praise for its tailored strategies across Facebook, Twitter, Instagram, Google+ and YouTube as well as considerable growth to its audience, which has now exceeded 500,000 across all channels. 

The 2013 study placed the Foxes in 10th place overall, but with an overall score of 75.18% out of a possible 100%, City finished comfortably ahead of second-placed Leeds United at the top of the pile this time around. 

Fellow newly-promoted side Burnley were the next highest Barclays Premier League team in the list in 13th place, while city neighbours Leicester Tigers topped the Rugby Premiership list and came in at no. 9 in the overall table. 

City’s social media strategy was the subject of a comprehensive case study that highlighted the reasons for the table-topping scoring, alongside an in-depth methodology used by the four judges in the process. 

Multimedia Manager Sam Chambers said:“The Club has worked hard to create a social media strategy that best provides information, entertainment and engagement for its fans all over the world across a wide variety of platforms. 

“We place a huge value on our communication with our supporters, so we’re delighted to have been recognised through the Sport Social Media Index. 

“We hope that our use of social media gives supporters an opportunity to feel closer to their Club, and as our online presence continues to grow, we’ll continue to strive to find new ways of improving their experience.” 

To find our more about the Sport Social Media Index 2014 and view the table in full, . 

Don’t forget to join the Foxes on social media across all our platforms: 

#ssmi14