This weekend sees Leicester City Football Club begin their launch for the 2009/10 season with match tickets for all 23 home league games going on sale, together with the release of the various Club Membership Schemes for the new season.

The club have changed their ticket sales policy to allow supporters to purchase tickets for any of their home league games throughout the season, with savings on match tickets available to those who decide to join the club's membership schemes.

It's not just the City ticket office that promises to be busy this weekend. The City Megastore is set to be a hive of activity too, as the JOMA 2009/11 home kit goes on general sale, to coincide with the launch of the rebranded City Megastore.

City stars Andy King and Michael Morrison will also be in attendance at the Megastore from 12.30pm until 13.30pm*.

These four launches will turn up the temperature, as well as the anticipation for City fans, who are eagerly awaiting the club's return to the Coca-Cola Championship.

Leicester City Football Club Chairman, Milan Mandaric said: "With five weeks to go until the Championship opener against Swansea City, there is genuine excitement both inside and outside the Walkers Stadium about the coming season."

He added: "It is a really positive step for the club that we can release all home match tickets from July 4th and the move to offer a £2 discount on match tickets to those who choose to join as members is sure to be popular."

Both the City Megastore and Ticket Office will be open from 9am on Saturday July 4th until 5pm and again on Sunday July 5th from 10am until 2pm.  For full details of match tickets and the various membership schemes available for the new season, contact the Ticket Office on 0844 815 5000, or via e-mail ticket.sales@lcfc.co.uk or save time and buy online at www.lcfc.co.uk.

Finally, all VIP hospitality packages will be available to book from 9am Tuesday 7th July, with prices starting from just £75+VAT. A limited number of ExecutIve Suites are available to purchase for individual games with prices starting from £750+VAT. Please note that these packages are not available to book in person over the weekend. To make a booking, please contact Lisa Smith-Lester on 0844 815 7000 or e-mail lisa@lcfc.co.uk

*Times approximate and subject to change