Leicester City, in association with Harvey World Travel, have united with the UK's leading sports Membership & Loyalty programme - TeamCard.

From Saturday's game against Sheffield Wednesday at the Walkers Stadium, season-ticket holders will be able to collect TeamCard points when they purchase goods from the City Megastore, participating high street retailers and through the TeamCard web market place.

They can then redeem these points against City merchandise at the Megastore or future season-ticket purchases, lowering the cost of their passion.

Jamie Tabor, City's Marketing Manager, said: "Season-ticket holders always have and always will be our most valued customers.

"The TeamCard programme is a great way for supporters to help provide new revenues for the club whilst returning real value to themselves at the same time.

"It's a win-win initiative."

Collecting points with the club's partner companies will generate commission-based revenue for the club while lowering the cost of following the Foxes.

A single TeamCard point is equivalent in value to 1p. Therefore 100 TeamCard points equals £1; 1,000 TeamCard points equals £10 and so on.

Points can be accumulated in a number of ways:
- cardholders can collect points via the clubs retail outlets and through selected club promotions
- at participating retail partners - more local partners will be announced in the near future
- by purchasing items through TeamCard's on-line marketplace at www.teamcard.co.uk

Leicester City are continually recruiting new partners for the scheme so the list is updated on a regular basis.

You can see all City's partners at www.teamcard.co.uk

Season-ticket holders will receive their TeamCard through the post over the coming days

CLICK HERE to read a full TeamCard guide (.pdf file)