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Performance Analysis and Recruitment

Paul Balsom
Head of Sports Science and Performance Analysis

Paul is responsible for the development and enhancement of the sports science and performance analysis support offered to the first team professional players and coaching staff at the club.


Using an integrated proactive approach to the scientific management of player development, the aim is to improve individual and team performance. Paul graduated with a PhD in Exercise Physiology from the Karolinska Institute, Stockholm, in 1995.

He also currently works for the Swedish National Team where he is responsible for sports science and performance analysis support.

Paul joined Leicester in 2008 and is enjoying his second spell with the Foxes having re-joined the Club in December 2011.

Andy Blake
Senior First Team Performance Analyst

Andy is responsible for utilising various modes of technology to provide information to the manager, coaching staff, and players.


Primarily focusing on upcoming opponents, Andy produces detailed reports for the coaching staff, and also pre-match presentations to be delivered to the players, along with other information to assist with match preparation.

On match days, Andy is involved in the live analysis, communicating with the manager and coaching staff to review key events, and preparing footage to be relayed at half-time and full-time.

This work then feeds in to the post-match analysis processes. A Sport and Exercise Science graduate from the University of Bath, Andy has been at the Club since the start of the 2008 season, having previously worked for Hawk-Eye Innovations, and undertaken a work placement at Reading Football Club.

Peter Clark
First Team Performance Analyst

Pete is responsible for providing post-match video and statistical feedback to staff and players. Working with Claudio and the coaching staff, Pete produces different forms of individual, unit and team feedback to be delivered to the players following each match. 


His role also involves collating in-house performance data and information from external data providers. Pete then analyses and presents the data to individual players and the coaching team. Over the course of the season, trends and performance benchmarks are generated and presented using a variety of engaging outputs. 

Looking for ways to incorporate the latest technology into the coaching and analysis environment also plays a big part of his role. Pete joined the club in November 2011, initially in a student-intern role, and is now into his fourth season as a full-time member of staff. 

Pete is currently completing an MSc in Performance Analysis in Cardiff. Prior to his role at LCFC, he received a 1st class Hons degree in Sports Coaching which was also completed in South Wales.

Ollie Waldron
Head of Technical Scouting

As the Head of Technical Scouting, Ollie is responsible in providing analytical insights into the performances of prospective transfer targets. 


Ollie will look to schedule the Club’s scout fixtures domestically and throughout Europe. He will also look to clip videos and go out to watch targets live. He is accountable for data basing the targets' reports, videos, statistics and profiles. 

Ollie joined the department in March 2015, however was previously with Leicester City back in the 2012/13 season as the Academy's Head of Performance Analysis and Recruitment. 

After that season, he was approached and went on to join Birmingham City as the Head of Performance Analysis and Recruitment for their first team. 

Following working with Birmingham City, he had the opportunity to work out in Qatar, working for their FA and being responsible for the Performance Analysis, Recruitment and GPS Data. Here he was able to appreciate football in a different culture, before being asked to join Leicester City. 

Ollie brings a lot of experience within professional football, especially in Recruitment, working in the top leagues of England, alongside working abroad and also having a BSc Honours Degree in Sports Psychology and Coaching Sciences.

Adam Sadler
Tactical Analyst

Adam has a wealth of footballing experience having played at Manchester United, Barnsley and Scottish club Gretna throughout his career.


Now holding a UEFA Pro Licence, Adam began his path into coaching at Newcastle United in 2000 before working at Norwich City, Plymouth Argyle, Manchester City and Ukrainian side Tavriya Simferopol.

Now at Leicester City, Adam’s role is to observe and analyse the game before providing a tactical insight of upcoming opponents to manager Nigel Pearson and his technical staff.

Adam works alongside the Performance Analysis department in order to provide objective tactical feedback from games for the Manager, technical staff and players.

Matthew Edge
Performance Analysis and Recruitment

Matt is responsible for the day-to-day tactical and technical analysis of training. He works closely with coaching staff to provide video feedback to help implement game plans and monitor performance. 


His role also involves the analysis of set plays, creating interactive reports about upcoming opposition, and carrying out trend analysis on our own performance as well as other teams in the world. 

Matt brings a wealth of experience to Leicester, following six years at Aston Villa Football Club where he had been responsible for the provision of analysis services for both the Academy and First Team. He also holds a BSc Hons in Sports Coaching Science and a MSc in Performance Analysis.