The Foundation is committed to giving back to the Leicestershire community by raising large sums of money for life-changing causes in the county that have a real impact on the lives of those in need.
With former player and Club Ambassador Alan ‘The Birch’ Birchenall as its driving force, The Vichai Srivaddhanaprabha Foundation uses the reach of the Premier League, the passion of Leicester City fans and a creative approach to fundraising, to benefit its community in a number of ways.
The Vichai Srivaddhanaprabha Foundation was formed in 2011/12 with the launch of the ‘One in a Million’ campaign, which looked to take the total of £850,000 already raised by legendary Club Ambassador ‘The Birch’ beyond the £1M mark.
This feat was achieved in the very first season thanks to a host of fundraising events, that culminated in Birch’s Annual Run around the pitch prior to the team’s final home game of the campaign.
Over the following six seasons, The Vichai Srivaddhanaprabha Foundation has been striving to take its fundraising beyond the £2M mark.
Money raised over the years has gone towards a number of important causes, including the funding of a renovation of Leicester Royal Infirmary’s Children’s Outpatient Ward and life-saving equipment desperately needed by the Children’s Intensive Care Unit.
The Vichai Srivaddhanaprabha Foundation has supported dozens of local causes throughout its seven years, including Leicester Hospitals Charity, LOROS, Rainbows Children’s Hospice, Leicestershire Children’s Holiday Centre and by installing life-saving defibrillators in key areas around the county.
Among the fundraising activities undertaken on behalf of the Vichai Srivaddhanaprabha Foundation are:
- Q&A evenings with LCFC legends
- White Collar Boxing
- Climbing Kilamanjaro
- Three Peaks Challenge
- Birch’s Bingo Night
- Santa Fun Run
- Quiz nights
- Play on the pitch events
The Vichai Srivaddhanaprabha Foundation has also been supported by King Power, as well as Barclays, and of course by everybody attending Birch’s Annual End of Season Run.