Leicester City Name Yabo Sports As Official Club Partner

- LCFC confirm Yabo Sports as official Club partner
- Yabo Sports are one of Asia’s largest gaming companies
- The company’s brand will be displayed on the Club’s matchday LED advertising and interview backdrops 

Yabo Sports – one of Asia’s largest gaming companies – will see their brand displayed on the Club’s matchday LED advertising and interview backdrops as they seek to benefit from the global coverage of LCFC and the Premier League. 

Founded in 2015, Yabo Sports are a comprehensive platform for sport data and entertainment, with their mission being to create a full-scale entertainment experience by delivering exciting content and diversified pan-entertainment projects for its ever-growing millions of users. 

Dean Hawkes, CEO of Yabo Sports, said: "We are extremely proud to partner with Leicester City, a club who have an exciting style of football and proud history which has given them a strong and loyal global fanbase. 

“The Premier League is the most popular and watched football league in the world and a league that enjoys an ever-growing global reach. We see this partnership with the Club forming a key part of our expanding sponsorship portfolio as we continue to grow our brand profile in key regional territories.” 

Harj Hir, Head of Partnerships at Leicester City, said: “The moment we met Yabo Sports we were impressed by their enthusiasm and keenness to work with the Football Club.

“They have partnered with some of the major football clubs in Europe and sporting events across the world, which demonstrates their strong profile within a competitive industry.”