Then, Now, Again LCFC Shirts

Remaining 2019/20 LCFC Replica Shirt Sales To Be Donated To Charity

Profits from all 2019/20 Leicester City shirts sold between now and the end of the season will be donated to charity, the Club can confirm.
More on this story...

- Leicester City to donate profits from the sale of remaining 2019/20 replica shirts to charity
- Initiative forms part of the Club’s Then Now Again campaign for the season restart
- Replica shirts to bear supporters’ solidarity message to the players around the crest
- The Vichai Srivaddhanaprabha Foundation will use all profits to support the Leicestershire community

The decision has been taken as part of the Club’s Then, Now, Again campaign – inspired by Foxes fans to unite supporters, players and staff while the season restarts behind closed doors.

From 11am on Wednesday 17 June, 2019/20 replica shirts bearing the campaign’s With you then, with you now, with you again messaging will be available to purchase from the Foxes Fanstore at King Power Stadium and online at shop.lcfc.com. Adult shirts will be priced £33, Child shirts £23 and Mini kits £30. All profits from the sale of the shirts will be donated to the Vichai Srivaddhanaprabha Foundation and its work supporting the Leicestershire community, its response to the COVID-19 pandemic and its equality and diversity efforts.

With you then, with you now, with you again was a message developed to represent the voices of Leicester City supporters, who were invited to send us their messages to the Club and its players, as they prepared for absence from King Power Stadium and to follow the Foxes from home.

There was a common theme. You wanted us to know that you’d still be with us, as you always have been. And as we know you will be in the future. That your absence would never diminish your passion.

The mantra will form a central part of the Club’s supporter engagement activities while games take place behind closed doors. We know you still want to make your voices heard as you follow the games from home and we’ll give you the platform – increasing our focus on interactive content and giving you, our supporters, the chance to be the stars of it. The stadiums might be empty, but our fans will still provide the backdrop to the action – lighting up the digital landscape with sound, colour and passion – just as you would from your seats in King Power Stadium.

Through the sale of replica shirts and the donation of profits to charity, the Club aims to use that message of solidarity to further support good causes in our communities.

Since the pandemic began, the Vichai Srivaddhanaprabha Foundation has undertaken considerable work to support the community’s immediate response and its work in the future emergence from the crisis. 

University Hospitals Leicester NHS Trust, Leicestershire Partnership NHS Trust and Age UK Leicestershire & Rutland have been among the Foundation’s beneficiaries in recent weeks. The 2020 Gift of a Wish programme was also launched in April, offering financial, logistical and volunteering support to a range of applicant causes across Leicestershire & Rutland.

Foxes fans themselves have donated over £120,000 from 2019/20 ticket rebates to the Foundation – money that will support the refurbishment of the Kinmonth Unit at Leicester Royal Infirmary.

Click here to view the shirts.

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