- LCFC and eToro extend Club partnership for 2020/21 campaign
- eToro are a multi-asset investment platform offering access to a wide range of financial assets and copy investing services
- Agreement includes in-game advertising and brand exposure through the Foxes’ digital channels
Under the terms of the agreement, eToro will benefit from brand exposure through in-game advertising on pitch-facing LED boards at King Power Stadium, as well on the big screens and interview backdrops.
Additionally, the brand will also enjoy various digital rights on the Club’s website and social media channels, and have the opportunity to work with LCFC’s legends.
Harj Hir, Head of Partnerships at Leicester City, said: “We have a really good working relationship with eToro and are pleased to be able to extend our partnership with them for the upcoming 2020/21 season.
“eToro are an innovative industry leader and a significant brand, and we’re excited to continue our work with them in helping educate fans on investing.”
eToro enables people to invest in the assets they want, from stocks and commodities to cryptoassets like bitcoin. The platform not only allows you to choose what you invest in, but also how you invest. You can trade yourself, copy another investor, or invest in a portfolio.
More than 14 million registered users have signed up and anyone can buy, hold and sell assets, monitor their portfolio in real time, and transact whenever they want.
Dylan Holman, Global Sponsorship Manager at eToro, said: “We’re delighted to be extending our partnership with Leicester City for a third year, showing our commitment to the Club.
“The Club is going from strength to strength and we look forward to developing activations which bring added value to fans.”
