Landsail Tyres Named New Leicester City Tyre Partner

Leicester City are pleased to confirm Landsail Tyres as their new Official Tyre Partner for the 2020/21 Premier League campaign.

- Leicester City confirm Landsail Tyres as new Official Tyre Partner
- Club have signed a three-year deal with the UK based company
- Landsail Tyres will enjoy enhanced exposure across LCFC’s digital channels and on matchdays

The partnership sees a multi-year deal signed between Leicester City and Landsail Tyres, who are one of the UK’s most trusted tyre brands. Their extensive range of car, van and SUV tyres combine class-leading efficiency, durability and performance without the premium price - making quality and safety affordable for all.

Working together, the deal with Landsail Tyres will see the brand - a mainstay of the UK tyre market for more than a decade with a global reach spanning more than 100 countries - benefit from enhanced exposure across Leicester City’s digital channels as well as on matchdays at the King Power Stadium. 

Harj Hir, Head of Partnerships at Leicester City, said: “We’re excited to start our partnership with Landsail Tyres and are really looking forward to working with them to help maximise their brand visibility across global markets.”

In addition to increasing consumer brand awareness, Landsail Tyres also plan to reward their loyal UK dealer network through Leicester City’s first-class corporate hospitality, player interaction and money can’t buy experiences.

This exciting new partnership is part of Landsail Tyres strategic development plan and will form a core pillar of their marketing strategy.

Sean Maddocks, UK & Ireland Sales Director for Landsail Tyres, said: “Partnering with Leicester City is a fantastic moment for us as a brand. We’re not only working with one of the biggest clubs in the country, but also in the biggest football league in the world.

“Landsail Tyres are trusted by millions of drivers, both here in the UK and across the world and it’s a privilege for us to be associated with the Club.

“This deal gives us the opportunity to introduce Landsail to Foxes supporters wherever they are, and to add real brand value for our network of Landsail retailers.”

For more information about Landsail Tyres, please click HERE.

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