Age UK Leicester Shire & Rutland

Age UK Launch Not Forgotten This Winter Campaign

The Leicester Shire & Rutland branch of Age UK has this month launched their Not Forgotten This Winter campaign to help those most vulnerable over the festive period.

This winter will be the hardest that older people have experienced in recent years. They will face the annual struggle with the hardship and loneliness of colder, darker winter months but this year they are also coping with fear, distress and uncertainty brought by the COVID-19 pandemic.

As winter approaches and with a significant drop already in temperatures, Age UK are already receiving more calls for help from those most at risk, most vulnerable, most isolated and most likely to be already making the choice between turning the heating up or putting food on the table. Visits and support from friends and family may not be possible and many older people will be alone this Christmas.

Age UK Leicester Shire & Rutland are calling for the public’s support to help them meet the demand for their services, which will keep older people fed, connected, supported and cared for. 

Age UK urgently need donations to keep their befrienders available at the end of the phone, their crisis response centre stocked with food and their project workers delivering the services that make the difference between struggling alone or coping with the support of a listening ear or friendly face.

The charity’s Not Forgotten This Winter campaign shares the personal journeys of local older people in recent months – their experiences, challenges, frailties and fears – expressed in their own words. It also shares the stories of staff and volunteers who have been at the frontline making sure that older people receive the support they have needed.

During this time, Age UK have helped…

Over 6,700 older people
Made over 18,800 befriending calls
Provided over 2,400 food parcel deliveries and shopping trips
And have taken over 7,700 calls to their emergency helpline

Age UK are asking people to watch these personal stories on their website and on social media and to dig deep and make a difference to older people in their neighbourhood by donating to their campaign.

Donations can be made in cash or cheque (payable to Age UK Leicester Shire & Rutland) to their Head Office (Lansdowne House, 113 Princess Road East, Leicester LE1 7LA) or at their shops and community resource centres in Leicester, Earl Shilton and Melton Mowbray. You can also donate online by visiting their website,, and clicking on the donate button or on the Not Forgotten This Winter Virgin Money Giving page.

Call 0116 299 2233 for more information about how Age UK help local older people.

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