DHL & Leicester City Deliver Global Exposure To British Ecommerce Businesses
Commercial
1 MinuteReading time
Three British businesses will be advertised to a global audience during Saturday’s visit of Manchester City to King Power Stadium, thanks to the Club's Official Logistics Partner, DHL.
To help British ecommerce businesses to grow internationally, over the past few months, DHL offered the unique opportunity to win free advertising for four Premier League fixtures.
Artifacts Apparel, Shuperb Footwear and Versa Forma were selected as winners by a panel of judges, including DHL’s ecommerce experts and Jonathan Gregory, LCFC’s Commercial Director.
Discussing the competition, Jonathan Gregory said:“Leicester City have an outstanding following across the globe, so we are really proud to be able to offer these businesses the opportunity to reach that audience.
"We’re confident that the selected winners will appeal to our fan base and will benefit from this global exposure.”
Manchester City’s visit to King Power Stadium is the first of four fixtures in which the businesses will receive free advertising.
It comes as no surprise that the clash will be televised around the world and large audiences are expected across the Americas, mainland Europe, the Middle East and Asia Pacific.
Leicester City have an outstanding following across the globe, so we are really proud to be able to offer these businesses the opportunity to reach that audience.
Jonathan GregoryLCFC Commercial Director
Abi Brodie, DHL’s Vice President of Ecommerce, said:“DHL wants to help British ecommerce businesses to grow internationally and this partnership with Leicester City supports that.
“Artifacts, Shuperb and Versa Forma offer high quality British products that consumers love, whether they’re in Leicester or Los Angeles. "Hopefully they will soon be exporting even more of their products around the world.”
Safraz Ibrahim, Director at Shuperb, commented:"As a business we are proud of our Leicester roots, so seeing the Shuperb logo at the match on Saturday will be a special moment.
"We already ship a high number of shoes internationally from our facility in Humberstone and we’re hoping the exposure DHL is giving us will boost our exports even further."
