- Leicester City renew partnership with the multi-asset investment platform
- eToro have a global community of more than 10 million registered users
- Company will gain exposure through in-game advertising and the opportunity to drive awareness through the Foxes’ dynamic social channels
A landmark sponsorship deal was signed by the Football Club and e-Toro at the start of the 2018/19 campaign, which saw the company become an Official Club Partner while the agreement was the Premier League’s first deal paid using bitcoin.
eToro empowers people to invest by giving them access to the financial instruments they want. The company have a community of more than 10 million registered users, with investors able to hold commodities, stocks, ETFs and cryptoassets such as Bitcoin, and in this way provides a bridge between the old world and new.
As a Club partner, eToro, who sponsor more Premier League clubs than any other brand, will gain global exposure through extensive marketing opportunities, including in-game advertising and a presence across the Club’s digital channels.
Harj Hir, Head of Partnerships at Leicester City, said: “Our relationship with eToro last season was a really positive one so we’re pleased to renew the partnership and continue our work with such an exciting, innovative industry leader.
“The global reach of eToro is huge and we hope to further strengthen our relations with them as we embark on our second season together in 2019/20.”
Iqbal V. Gandham, eToro UK Managing Director, said: “We’re proud to be the Premier League’s biggest club sponsor and are delighted to be partnering with Leicester City once more. Working with six clubs for the second year in a row demonstrates our commitment to our customers, and to the fans.”
“We want to open up our club partnerships for all and to use this celebration to enable smart insights into transfer dealings from industry experts, just like our market leading investment platform.”
For more information about eToro, please click HERE.
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