- Leicester City renews partnership with global online gaming leader
- W88 became the Club’s Official Betting Partner in 2018
W88 became the Club’s Official Betting Partner at the start of the 2018/19 campaign, with that deal now set to continue into the 2020/21 Premier League and UEFA Europa League campaigns.
Under the terms of the agreement, W88 will be able to leverage Leicester City’s global brand in its marketing activities, develop unique content with the Club’s football stars, and benefit from brand exposure on pitch-side LED advertising.
Hilly Ehrlich, Business Development Manager at W88 said: “We’re delighted to continue our partnership with Leicester City Football Club for the 20/21 season which allows us the opportunity to grow our brand globally.
“As well as the excellent awareness the partnership brings to us, delivering content together with the players helps bring our customers closer to the action."
Harj Hir, Head of Partnerships at Leicester City, said: “We’re really pleased that W88 are continuing their partnership with us. It’s great to have such an ambitious brand on board and we look forward to creating more unique content with them for our fans in the UK and around the world to enjoy.”
W88 boasts a strong presence in Asia and offers an impressive array of products from sports betting to live dealer casino, poker and slots, that are available in multiple formats and languages across different devices.