A long-term Leicester City supporter, Bet365 have expanded their rights to become the Foxes’ exclusive official betting partner. The Club has terminated its partnership with 666 BET.
The improved agreement will give Bet365 greater in-stadium presence at King Power Stadium, starting with Saturday’s Barclays Premier League visit of West Ham United.
Leicester City Commercial Director Ian Flanagan said: “Bet365 have been one of our most consistent commercial supporters at King Power Stadium since the Club moved here 13 years ago and remain one of the world’s most reputable betting companies.
“We’re delighted that Bet365 have taken the opportunity to strengthen their relationship with the Club and look forward to working more closely with them during the remainder of the season.”