- The betting company will have an in-stadium presence at King Power Stadium for fixtures in the 2016/17 season
- BetStars offering the chance to win a bet on Leicester City defending their Premier League title at 5000/1
- Leicester City’s new betting partners offer competitive odds across a host of sports, including football
Leicester City Football Club is pleased to announce a new deal that sees BetStars become an Official European Betting Partner ahead of the 2016/17 Premier League season.
The partnership comes as Claudio Ranieri’s Leicester City side prepare to welcome the giants of European football to King Power Stadium in the Champions League, as well as beginning the defence of their Premier League title.
To celebrate the exciting new partnership, BetStars will also be running a special promotion that will give fans the chance to win a bet on the Foxes retaining their Premier League title at odds of 5000/1 – the same price famously given at the start of last season.
Customers can enter the competition by .
As part of the deal, BetStars will have an in-stadium presence at all of Leicester City’s domestic and European fixtures as well as a host of other activity that will present great benefits to both parties throughout the season.
Having launched in January 2016 as an online sports betting brand from PokerStars, the world’s biggest online poker website, BetStars has quickly established itself in the betting and gaming sector and offers highly competitive odds across many sports and games.
Speaking about the deal, Leicester City Head of Partnerships Harj Hir said: “We can draw parallels with BetStars’ rising popularity and ability to engage football supporters, so we look forward to a long and successful relationship for both parties.”
Eric Hollreiser, Amaya Vice President of Corporate Communications said: “Leicester City Football Club changed the game in terms of who can win the Premier League and how it can be won – in the same way that BetStars is looking to be a game-changer.
“They defied the odds to take on the big boys of English football and win the Premier League, and BetStars is aiming to do the same in sports betting with innovative products like Spin & Bet and fan-friendly promotions. We can’t wait to be a part of the next chapter in this truly amazing story.”
To visit the BetStars website .