- Leicester City Football Club announces eToro as the Club’s Official Partner and first step in embracing bitcoin technology
- The landmark sponsorship deal is the Premier League’s first deal paid using bitcoin
- The agreement is for the 2018/19 season and includes in-game advertising and the opportunity to drive awareness through the Foxes’ dynamic social channels
This is the first time that a company has used bitcoin to pay for a Premier League partnership.
The global multi-asset platform enables investors to hold cryptoassets such as bitcoin and ethereum, alongside thousands of other more traditional financial instruments, such as stocks and commodities, all in one portfolio. With over 10 million registered users, eToro has a range of social features, enabling its clients to benefit from the collective wisdom of its vast network of traders.
Under the terms of the agreement, eToro will benefit from brand exposure through the creation of unique content for the Club’s social channels and in-game advertising on the digital perimeter boards at King Power Stadium.
Jonathan Gregory, Leicester City’s Commercial Director said: “We are pleased to welcome eToro to the Club as an Official Partner, it is exciting to be working with such an innovative industry leader. Much like Leicester City, eToro is an ambitious brand with a significant global reach and we look forward to working together throughout the season.”
Iqbal V. Gandham, eToro’s UK Managing Director said: “We are excited to be partnering with Leicester City to make history by being the first company ever to pay for a Premier League partnership in bitcoin. This is very much the first step on a long road to football fully embracing bitcoin and the underlying blockchain technology. Education will be key so that industries can understand the potential, however, the willingness of Leicester City to taking this first step, is very exciting for everyone.