Khun Top: 'A Cherished Memory Of Thai Friendship'

Chairman Aiyawatt Srivaddhanaprabha says Thailand Smiles With You - a partnership between Leicester City, King Power and the Tourism Authority of Thailand - symbolises the empathy of his homeland as it emerges from the COVID-19 pandemic.

2020-07-23T16:44:00.000Z

Chairman Aiyawatt Srivaddhanaprabha says Thailand Smiles With You - a partnership between Leicester City, King Power and the Tourism Authority of Thailand - symbolises the empathy of his homeland as it emerges from the COVID-19 pandemic.

2020-07-23T16:44:00.000Z

Khun Top: 'A Cherished Memory Of Thai Friendship'

Chairman Aiyawatt Srivaddhanaprabha says Thailand Smiles With You - a partnership between Leicester City, King Power and the Tourism Authority of Thailand - symbolises the empathy of his homeland as it emerges from the COVID-19 pandemic.

2020-07-23T16:44:00.000Z

Khun Top: 'A Cherished Memory Of Thai Friendship'

Chairman Aiyawatt Srivaddhanaprabha says Thailand Smiles With You - a partnership between Leicester City, King Power and the Tourism Authority of Thailand - symbolises the empathy of his homeland as it emerges from the COVID-19 pandemic.

2020-07-23T16:44:00.000Z

Khun Top: 'A Cherished Memory Of Thai Friendship'

Chairman Aiyawatt Srivaddhanaprabha says Thailand Smiles With You - a partnership between Leicester City, King Power and the Tourism Authority of Thailand - symbolises the empathy of his homeland as it emerges from the COVID-19 pandemic.

2020-07-23T16:44:00.000Z

_- Leicester City Chairman Khun Top speaks during the launch of Thailand Smiles With You in Bangkok__- Thailand Smiles With You will feature on the Club's 2020/21 Premier League shirts_- The campaign aims to support Thailand’s recovery from the COVID-19 pandemic

Throughout the 2020/21 Premier League season, Leicester City's players' shirts, produced by adidas, will carry the Thailand Smiles With You message, exporting it to a global audience of billions.

Its ambition is simple - to reintroduce the world to the beauty of Thailand as a tourist destination following the COVID-19 crisis and to show solidarity with those affected by the pandemic. Leicester City has forged a unique bond with the Thai community and is approaching the 10th anniversary of King Power's ownership - which has coincided with the most successful era in the Club's history.

Speaking alongside Thailand Prime Minister Prayut Chan-o-cha in Bangkok, Khun Top - Leicester City Chairman and King Power CEO - launched Thailand Smiles With You on Thursday morning.

Khun Top said: “The government has announced several policies and projects to respond to the COVID-19 pandemic, which has brought the world’s economy to a halt and gravely affected people’s mental health and ways of life.

“As a Thai person, I am proud to cooperate with the government in mitigating the adversity and to support projects that both directly and indirectly benefit our country’s economic and social wellbeing.

“Thailand remains one of the world’s top destinations for travellers from around the world and is famous for its remarkable culture.

“A beaming smile is common among Thai people and it is also a universal symbol of kindness, empathy and moral support which us understood by every person regardless of race, language, gender and age.

“As the wider world looks to emerge from this crisis, we hope that Thailand Smiles With You will leave a good impression and form a cherished memory of Thai friendship in the minds of travellers around the world and above all, reiterate the empathy of Thailand to the world.”

On the global stage, the Premier League is watched by an audience of billions around the world - all of whom will see the Thailand Smiles With You message when watching the Foxes in top-flight action.

Prime Minister Chan-o-cha expressed his personal wish that Leicester City’s vast global reach can help Thailand to once again welcome millions of visitors to its beautiful tourist spots for years to come.

Discussing the importance of Leicester City’s support, Prime Minister Chan-o-cha said: “Drawing from our famous ‘Thai Smile,’ Thailand Smiles With You is a campaign which passes on the Thai moral support to the world in our united fight against the pandemic, with the hope to return to normal life.

“I am truly pleased that a private sector company such as King Power has given full support to the government to help stabilise the country’s economy by creating a project for the common good.

“The company’s international network provides a strong outlet to promote Thailand to the world as Leicester City is a top Premier League team watched by billions of fans around the world.”

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