Work in New Parks is part of Leicester City in the Community’s commitment to addressing some of the most pressing issues facing local communities
The charity delivers weekly football activity and targeted programmes at the Cruyff Court on St Oswalds Road
They have supported hundreds of people from the area since they first started working there in 2021
Net proceeds from our anniversary game at King Power Stadium on Saturday 30 May will support local causes across Leicestershire
In New Parks, that message has become far more than just words.
For families, young people and residents in an area of high need in Leicester, our official charity has become a trusted presence by creating opportunities, building confidence and helping people feel connected through the power of football and community.
As we prepare to celebrate the 10-year anniversary of our unforgettable Premier League title triumph with a charity fixture at King Power Stadium on Saturday 30 May, the impact being made in areas like New Parks demonstrates exactly why that support matters.
Net proceeds from the anniversary game on Filbert Way will support local causes through the Vichai Srivaddhanaprabha Foundation, benefiting Leicester City in the Community and its work across our region.
At the centre of Leicester City in the Community’s work in New Parks is the Cruyff Court facility, developed alongside Team Hub CIC and opened in 2021. Situated in the heart of the community on St Oswalds Road, the site has become far more than a place to play football.
It is now a hub for connection, support and opportunity.
Through a range of targeted programmes and regular community activity, Leicester City in the Community has created meaningful opportunities for local people of all ages.
One of the standout initiatives is Project 15, which has supported more than 100 adults and children in New Parks through breakfast clubs, coffee mornings and stay-and-play sessions.
Participants have also accessed support around mental and physical wellbeing, financial advice, healthy eating on a budget and rebuilding social connections.
The project reflects the charity’s wider approach of listening to communities, understanding local challenges and delivering support that responds directly to people’s needs.
For many participants, the impact has been life changing.
“I feel as though I have come so far at these sessions with Leicester City,” explained one participant and a Team Hub volunteer. “I was down, but now I’ve found all this. It has given me a bit of a lift in life and I’m so grateful.”
That sense of belonging and renewed confidence can be seen across the programmes being delivered in New Parks.
Leicester City in the Community’s employability pathway is helping young people gain valuable skills and opportunities for the future.
One participant, Caitlin Randall, progressed from attending Premier League Kicks sessions in New Parks to securing an apprenticeship with the charity.
Now supporting delivery in the same community where she first engaged in the Kicks programme, Caitlin has developed her coaching and leadership skills and has since gained a contract with Leicester City in the Community. Her progress and dedication will see her embark on the Youth Work degree in September.
Creating more opportunities for women and girls has also been a major focus.
Adapted sessions incorporating fitness activities and music have helped increase female participation to its highest level since programming began in the area.
Earlier this year, 50 women from diverse backgrounds came together for a football tournament linked to International Women’s Day, with participants also receiving tickets to watch LCFC Women at King Power Stadium.
The work extends beyond weekly sessions.
In one unforgettable moment during the 23/24 season, a group of New Parks participants who had volunteered and consistently given back to their community were rewarded with the opportunity to attend the UEFA Champions League Final.
Delivered through the Walkers RePlay in partnership with UEFA Foundation for Children and Common Goal, the experience recognised the commitment and positivity those individuals had shown within their local area. Leicester City legend Steve Walsh surprised the group with the news during a social football session.
It was another reminder of football’s unique ability to inspire, reward and bring people together. Representatives from the charity are also heading to New York for a World Cup experience in June.
The work being delivered in New Parks forms part of Leicester City in the Community’s commitment to addressing some of the most pressing issues facing local communities - including social isolation, mental health challenges, physical inactivity and the impact of the cost-of-living crisis.
Across the 24/25 season, the charity engaged more than 12,000 people through 30 projects and programmes, while continuing to invest in hyper-local community hubs designed around the specific needs of the areas they serve.
That local approach is what makes the work in New Parks so powerful.
It is not simply about delivering sessions. It is about building trust, creating safe spaces and giving people opportunities they may never otherwise have experienced.
As Leicester City supporters prepare to relive one of the greatest stories in football history later this month, the 5000/1 anniversary match also represents an opportunity to support stories that are still being written every day across Leicester.
In communities like New Parks, Leicester City in the Community is helping people rediscover confidence, build relationships and believe in brighter futures.
And that is a legacy every bit as important as anything achieved on the pitch.