What’s Your Story? to launch at Sunday’s WSL fixture with Manchester City
Project will allow families and groups to explore their stories and backgrounds
Programme supported by LCFC Women defender Sophie Howard
Since the beginning of March, our Club’s charitable arm have been piloting a new project called What’s Your Story? - created alongside the LCFC Women defender. Supported by the Premier League and Professional Footballer’s Association, the project will officially launch ahead of Sunday’s game on Filbert Way. A Players’ Project Pilot, it aims to build stronger connections between players, communities and football clubs by putting players at the heart of local projects that help to address important societal issues.
Also designed to engage and empower female-centric family units, it allows groups to explore their stories and backgrounds through various creative means, such as art or music, ending up with a final creative product that represents them, their family and their community.
Participants have so far created music and lyrics, as well as engaged in graffiti workshops, and by 2026 a whole range of storytelling art forms will have been created by community participants. These stories will come together for the first What’s Your Story? exhibition at a selected LCFC Women fixture next season.
The project aims to develop participants’ sense of belonging to Leicester and highlight the importance of community. Each What’s Your Story? cohort will be visited by an LCFC Women player during their time on the project, with each player telling the cohort their own story to inspire them all to tell their own.
The launch this weekend will showcase some of the music that has been created by participants in the initial cohort, with members of our second cohort in attendance at the game.
In addition, What’s Your Story? staff will have an information stall on the brickweave to give fans a taste of what is to come on the programme.
With a theme of female empowerment running through the project, an Empowerment Marketplace with stalls from female-centric organisations, community partners and charities will also take place in the 1884 Sports Bar before the game.