- Leicester City announce new Official Energy Drink Partner
- Monster Energy branding will be visible on LED ad boards throughout King Power Stadium
- The partnership with help both parties gain international exposure
Monster Energy will be the Football Club’s energy drinks partner for the 2019/20 campaign, with branding visible throughout King Power Stadium on matchdays and for the entire 2019/20 Premier League season.
A global brand with a huge following, Monster have sponsored world class athletes, sporting events, music artists, music tours and festivals since their inception in 2002, and the partnership will help both parties enhance their profile internationally.
Harj Hir, Head of Partnerships at Leicester City, said: “We have a strong following internationally so to be able to welcome Monster Energy, a world-renowned brand, to the Club as our energy drink partner will help us build on our profile on a global basis.
“Last season Monster were an LED advertiser at King Power Stadium, and by demonstrating the reach of LCFC and the Premier League, we are delighted to further develop our relationship by partnering with them this year.”
Monster Energy’s SVP Marketing EMEA, Jon Tuck commented: “Beginning our partnership with Leicester City marks a truly exciting day for the Monster Energy brand and we’re already looking forward to bringing some genuine valued experiences for fans. We wish everyone connected with Leicester City great success for the season ahead.”
