- Leicester City Football Club announces W88 as an Official Betting Partner
- The global gaming leader has signed a two-year agreement
Under the terms of the agreement, W88 will be able to leverage Leicester City’s global brand in its marketing activities, develop unique content with the Club’s football stars, and benefit from brand exposure on pitch-side LED advertising.
“We are very proud to partner with Leicester City Football Club, who have experienced incredible worldwide growth since winning the Premier League in 2015/16,” said a spokesperson from W88. “We are confident that our partnership with Leicester City will allow us to bring football fans and customers in Asia closer to the Club, and we look forward to engaging with them to build lasting relationships.”
Jonathan Gregory, Leicester City’s Commercial Director said:“We are delighted to welcome W88 to Leicester City as an Official Partner. It’s exciting to have such an ambitious brand on board and we look forward to creating unique content and offerings for our fans in the UK and around the world.”
Lee Goldwater, Sales Director UK, Lagardère Sports, said: “This partnership gives both businesses a powerful platform to not only connect with new and existing audiences, but also build meaningful activations to improve fan experiences. We look forward to seeing the positive long-term impact this will create for both brands.”
With an enviable reputation for its integrity, reliability and innovation, W88 boasts a strong presence in Asia and offers an impressive array of products from sports betting to live dealer casino, poker and slots, and more that are available in multiple formats and languages across different devices.
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