Leicester City Announce Toyo Tires Partnership

Toyo Tires, one of the world’s leading tyre manufacturers, supplying tyres to over 100 countries across the globe.
The company was founded in 1945 and established its headquarters in Osaka, Japan.
Keishi Inoue, Managing Director of Toyo Tires UK, said: “Our partnership with Leicester City starts at a great time, because it provides a fantastic opportunity to grow our brand with a genuinely aspirational club on one of the world’s biggest sporting stages – the Premier League.
“We’re really excited about working with the Club and to developing a relationship that offers further commercial benefit to both parties as we look to break new ground in our respective fields and grow together.”
Leicester City Commercial Director Ian Flanagan said: “Toyo Tires is a brand that already has a strong sporting portfolio and we are delighted to help them further their presence in top-flight football with Leicester City.
“Their UK offices are based not far from us in Northamptonshire, providing some fantastic opportunities for them to engage with our supporters and the Leicestershire community and to benefit from the feel-good factor generated by the Club’s return to the Premier League.”
Toyo Tires’ club partnership will see the Japanese company enjoy considerable commercial presence at King Power Stadium, while their branding will also be visible on City’s first team trainingwear.
Having supplied Europe for over three decades previously, Toyo Tires branched out and found a permanent place in 2005 Willich, Germany, which now manages all business across the European continent.
The company’s core aim is the development and manufacture high performance products, offering a range of patterns and dimensions of summer and winter tyres for cars, vans, SUV and 4x4 vehicles.
For more information on Toyo Tires, visit .
For more information on partnerships with Leicester City contact Mark Davies, Head of New Business on 0116 229 4422 or email