BC.GAME Returns As Leicester City’s Official Principal Partner

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BC.GAME Returns As Leicester City’s Official Principal Partner

We are pleased to confirm that BC.GAME will continue as the Official Principal Partner of Leicester City Football Club for the 2025/26 season.

2025-10-17T18:34+01:00

by Admin

Published

17 Oct, 2025

BC.GAME Returns As Leicester City’s Official Principal Partner

We are pleased to confirm that BC.GAME will continue as the Official Principal Partner of Leicester City Football Club for the 2025/26 season.

Admin

2025-10-17T18:34+01:00

BC.GAME Returns As Leicester City’s Official Principal Partner

We are pleased to confirm that BC.GAME will continue as the Official Principal Partner of Leicester City Football Club for the 2025/26 season.

Admin

2025-10-17T18:34+01:00

BC.GAME Returns As Leicester City’s Official Principal Partner

We are pleased to confirm that BC.GAME will continue as the Official Principal Partner of Leicester City Football Club for the 2025/26 season.

Admin

2025-10-17T18:34+01:00

BC.GAME Returns As Leicester City’s Official Principal Partner

We are pleased to confirm that BC.GAME will continue as the Official Principal Partner of Leicester City Football Club for the 2025/26 season.

Admin

2025-10-17T18:34+01:00

BC.GAME confirmed as our Principal Partner for the 2025/26 campaign
Branding to feature on Leicester City Men’s First Team shirts

The renewed partnership will see BC.GAME’s branding appear on the shirts of Leicester City’s Men’s First Team and across Club assets throughout the current campaign.

Building on the foundations established last season, the partnership will continue to focus on territory-specific activation, enabling BC.GAME to utilise Leicester City’s global platform to grow its international presence, while both remain committed to ensuring the partnership promotes positive engagement and responsible practices.

Leicester City Chairman, Aiyawatt Srivaddhanaprabha, said: “I’m happy to be able to confirm the renewal of our association with BC.GAME as Leicester City Football Club’s Principal Partner. Their renewed commitment reflects confidence in our shared ambitions and the opportunities our collaboration presents on and off the pitch.

“As a Club, it is important that our commercial partnerships continue to support our ambitions. We continue to work hard to ensure every partnership helps us to achieve our goals, supports investment in the team, and contributes to Leicester City’s long-term sustainability.”

A BC.Game spokesperson said: “We are delighted to extend our partnership with Leicester City for a second season. Through this partnership, we will continue to build meaningful engagement with supporters, while promoting safe, responsible, and enjoyable gaming experiences. We look forward to another exciting season together.”

BC.GAME, an online gaming platform with a growing global audience outside of the UK, first partnered with Leicester City ahead of the 2024/25 campaign. Through its digital platforms, the company supports initiatives aimed at encouraging player awareness, responsibility, and safer gambling practices.

BC.GAME’s services are not accessible to users in the UK.

The 2025/26 Leicester City adult home, away and third shirts, featuring BC.GAME’s branding, will be available in the Foxes Fanstore and online at LCFC.com from 9:00am BST on Saturday 18 October.

In line with feedback established through our Fan Engagement Framework, unbranded shirts will continue to be available for purchase both online and in-store.

Supporters who have already purchased an unbranded adult shirt and wish to have the BC.GAME logo added will be able to do so free of charge*. Further information on how to do this can be found HERE.

*Until 14 November 2025. All printing costs will be borne by the Club. Delivery charges for online redemption will apply. Further conditions can be found HERE.

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