Parimatch Named New Leicester City Training Wear Partner & Betting Partner

- Leicester City Football Club partner with Parimatch as First Team Training Wear Partner and Betting Partner
- Parimatch is an international betting and technology company
- The company’s branding will be visible on the training and warm-up wear of Leicester City’s First Team squad as well as in stadia at King Power Stadium

Parimatch, an international betting and technology company based in Cyprus, will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season. 

The partnership will also see the company’s branding visible on pitch-side LED advertising boards at all home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for all top-flight fixtures at the King Power Stadium and on the Club’s social media channels.

Harj Hir, Head of Partnerships at Leicester City, said: “We are really pleased to partner with Parimatch, an exciting international brand.  We look forward to working together and helping to grow each other’s international profile.”

Parimatch connect traditional and emerging markets with an innovative betting platform and are one of the most popular operators within the CIS region and are shortly launching a new site specifically for customers in Great Britain.

The company prides itself on a reliable, and responsible, experience across an original mobile-orientated digital platform. Their betting products provide an exciting form of entertainment that enhances customers’ enjoyment of sport and gaming.

Ivan Liashenko, CMO at Parimatch: "Leicester City will be forever known as the miracle makers because of their extraordinary Premier League title win. At Parimatch we believe that miracles can only be made through hard work and a fighting spirit. We are delighted that Leicester City have chosen Parimatch as their Training Wear Partner and as an Official Betting Partner. Working with Leicester City ensures that Parimatch is partnering with a club that embodies the same values we hold at the heart of our business.”

In July 2018, Parimatch became the official betting and wagering partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are also the shirt sponsor of APOEL FC in the Cypriot First Division.

Furthermore, the Parimatch Foundation was launched in 2018 and has significantly invested in promoting health and wellbeing through empowering education and community participation in sports.

To view Parimatch’s website, please click HERE.

For more information about the Parimatch Foundation, please click HERE.