LCFC Ban Khao Tao Collection Launched
- Leicester City and King Power Group launch LCFC Ban Khao Tao collection
- The King Power Thai Power project collection features streetwear inspired clothing, accessories and lifestyle products
- Range aims to highlight the beauty of Thailand’s hand-woven textiles and is based on the power of Thai people and the power of possibilities
- Supporters can shop the collection in the Foxes Fanstore this weekend
Featuring the Football Club’s iconic fox, the collection, which is part of the King Power Thai Power project, includes streetwear inspired clothing, accessories and lifestyle products, and will be available for supporters to purchase at this weekend’s double-header of fixtures at King Power Stadium.
Based on belief in the power of Thai people and the power of possibilities, the collection highlights the local wisdom in hand-woven textiles, which have been passed on for generations by locals at Ban Khao Tao Handicraft Centre, taking their expertise to an international level.
It forms part of the King Power Thai Power project, which aims to give back to society on individual, community, national and international levels through three core pillars: Sport Power, Music Power and Community Power. It also focuses on sustainability to drive Thailand forward in economic, social and environmental times, with King Power Group partnering with Leicester City and communities around Thailand to develop Thai products as special souvenirs.
The collection shines a light on the beauty of nine-thread pha khao ma textile, and turtle shell-shaped brocades made with traditional looms, which are Ban Khao Tao’s signature. The designs are completed with support from MULTIPLY BY EIGHT, a leading design company, to ensure local wisdom is maintained, but with a modern twist to include Leicester City Football Club.
Patchwork techniques are used to make the collection more contemporary and craft-centric, while a special print, The Jumping Fox, has been developed to signify the transition of Ban Khao Tao into a new era, from a fisherman village to a handicraft village. The streetwear-inspired collection also depicts the multi-faceted culture and art of the community.
Aiyawatt Srivaddhanaprabha, CEO of King Power Group and Leicester City Chairman, said: “The partnership among King Power, Leicester City and the community reflects the power of possibilities. Every party joins forces to take Thai products to an international level, which helps keep alive the Thai way of life and promote local wisdom in various parts of the country, thereby strengthening communities and leading to better quality of life.”
The LCFC BAN KHAO TAO collection features clothes, accessories and lifestyle items in King Power and Leicester City’s colours, with the iconic fox prints and LCFC’s logo on them.
The clothes are made from 100 per cent cotton which is comfortable, fashionable and easy to mix and match with various styles. The collection includes jackets, t-shirts, bucket hats, caps, tote bags, crossbody bags and cotton footballs.
Supporters can shop the new range in the Foxes Fanstore this weekend, or by visiting clicking HERE.