Leicester City Agree Betfair Partnership
- Betfair becomes an Official Betting Partner of LCFC
- Commercial Director Ian Flanagan delighted to work with industry innovator
Leicester City Football Club is delighted to announce its new partnership with Betfair – the world’s largest internet betting exchange.
Betfair becomes an Official Betting Partner of Leicester City Football Club ahead of the 2015/16 Barclays Premier League season.
Ian Flanagan, Leicester City’s Commercial Director, said:“Betfair is a world leader in online betting and has an extremely strong presence in professional football, owing to their expertise in engaging football supporters and their innovative methods that have become industry standard.
“We’re very much looking forward to working with them in the coming 2015/16 season and to forging a relationship that will have great benefits for both parties.”
With an estimated 1.7 million active users, Betfair has revolutionised the sports betting market since its launch in 2000, growing to become one of the largest online gaming operators in the market.
Pioneers of the betting exchange, Betfair created the concept of in-play betting as early as 2001, became the first betting operator to launch an iPhone app in 2009 and invented the Cash Out concept in 2011.
Stephen Mault, Betfair’s Head of Media, Sponsorship & PR, said:"We are delighted to have signed a deal with Leicester City Football Club to become the Club's Official Betting Partner. Leicester is a forward thinking club that shares our passion for innovation and we look forward to growing a successful relationship over the course of the upcoming season."
Betfair will be making its products, including its market-leading exchange and sportsbook, available to Foxes fans throughout the season, along with some great offers exclusive to Leicester City supporters.
For more information on partnerships at Leicester City, email
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